GP PRESCRIBING


DATA


ANALYSIS

SELLING


TO CCG'S,


PRIMARY AND


SECONDARY CARE

MARKET


ACCESS

GP PRESCRIBING DATA ANALYSIS

With the Open Government Data initiative, official NHS FP10 sourced prescribing data has been released. Data accuracy to GP level is now guaranteed. The NHS data is vast, impenetrable and time consuming to extract


RD Healthcare can now transform this NHS prescribing data into a rich source of primary care information to not only protect your own business but to target competitors


RD Healthcare can help target specific segments in therapy areas, look at HORC pricing strategies, and demonstrate cost savings based on accurate prescribing data down to territory and GP practice.


Product managers, Business Units and Marketing can shape their market, plan their strategy and grow their brands via detailed market data insights


Companies can set realistic cost effective sales targets across CCG geographical boundaries


Market access and account managers can identify key accounts and customers, develop and implement their strategy, and monitor its effectiveness

Sales representatives are able to use regional and practice-level analysis to plan and implement their sales own strategy, as well as present cost effectiveness to key stakeholders


It is about getting what you need from the vast volumes of data available.


RD Healthcare can deliver solutions that will help you drive sales


SELLING PRODUCTS TO CCG'S, PRIMARY AND SECONDARY CARE

RD Healthcare has a network of self employed consultants, many with over 25 years of expeience in the industry.


We can offer a bespoke service to companies at a fraction of the cost of an employed sales-force. 


We have been partering companies to sell products at GP level to Commissioning managers in the CCG's.


Many of our consultants work two to three days a week using thier network of contacts to gain early success for companies whether it is sales or working to promote products with KOL's.


Why not use us to prmote a new product when your budgets are tight and need results?


Our network spans England, Wales, Scotland and Northern Ireland.


MARKET ACCESS

Developing a market access call strategy can pay dividends.

 

Achieving market access in the modern market is as much about understanding the needs of non-clinical stakeholders as it is about influencing the traditional, clinical decision-maker.


Developing an effective market access strategy requires a more customised and agile approach


There are four basic elements. Essentially, market access is about:


1. Considering the implications your product may have on the wider healthcare market
2. Understanding the impact the changing healthcare market will have on your product
3. Preparing a positive healthcare environment which supports uptake of your product
4. Communicating the ‘value’ of your product to the range of customers who influence uptake.


Meaning:

Strategically, market access is about packaging data in the right way, for the right customer at the right time.


In a changing NHS, aligning your product with a moving target is challenging and only by understanding the needs of all stakeholders involved in the adoption, positioning and funding of your product will you be able to develop messages that improve its chances of success.


RD Healtcare will "MAP IT"

We help you to know who your customers are and what their needs are.


Talk to them

Engage with them

Try to build a full understanding of their sphere of influence

How they are involved with certain processes and systems

How they are going to influence prescribing.

And finally sales!